Oftentimes I see companies struggling with their content, without realising the full potential of what they have. There are three main sources of content. for businesses, and two of them are already embedded in your business.
1. News, research , and other forms of media.
2. Your current projects and resources.
3. THE PEOPLE IN YOUR COMPANY!
If you're not leveraging these two sources of insight and sharing them with prospective clients or readers, you are wasting a lot of valuable content.
By taking a deep dive into your current content, I pride myself in the ability to pluck out new potential topics, insights, and targets—not just find stories for the sake of stories!
No 'Stories for the Sake of Stories'!
Writing is About Translation
Having worked for global digital magazines and media channels, I've learned how to leverage some of the insights already in one's repertoire, but also tailor them to the reader as well as different platforms.
Not only does this bring a fresh new feel to your blogs, socials, or even larger pieces of writing, but it also helps create connections within your content and, in turn, with prospective industries—a larger pool of potential clients!
The key to this is thinking like a translator (or how I imagine that to be) and presenting complex topics in ways that resonate with different industries.
While a topic like environmental, social, and governance (ESG) may be one for every sector, I'm more inclined to uncover the niches. For example: 'How can fintech companies support construction firms with their ESG goals?'
Translate Writing to Other Formats
I used to think that for video content to be good, I had to be a charming, confident, and well-spoken. In actual fact, these three traits develop over time as one decides to take on more challenging video projects.
The success element of video content is right there in front of you... content. Despite the latest trends in SEO and changes to social media algorithms, though-provoking, motivational, and actionable video is what really gets people engaged.
Aside from this, the meat of your video content could be found lurking in your libraries, blogs, and other written media that you've already produced, just waiting to be crafted for its very own moment in the spotlight!
Looking to tie all of your content together to create a cohesive mix of thought leadership that drums up engagement?
